Atten-shun! The Army recruitment account has gone to Publicis. If
the stories are true, the account decamped from Charlotte Street for
reasons other than top-brass dissatisfaction with award-winning creative
work which always seemed to hit the target. Publicis, which aspires to
extend its creative credentials beyond its FMCG and retail heritage, has
won a great opportunity to "be the best" in every sense.