EDITORIAL: Arnold follows his own ideas for Abbey

Luqman Arnold, the Abbey National chief executive, clearly knows his own mind. Never a fan of agency beauty parades, he moved his £27 million creative account from Euro RSCG Wnek Gosper without a pitch; Carat was abandoned for MindShare and Naked Communications on media planning and buying in similar fashion. Now the Abbey's £11 million DM assignment is up for grabs. But don't rush to get the creds ready - Arnold's track record suggests he's already taken his pick.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).