EDITORIAL: BACC’s ruling insults our intelligence

Car cultures vary hugely from country to country. But you’d have thought Fiat was safe using football and humour as the common thread linking its pan-European campaign to launch the Seicento.

Car cultures vary hugely from country to country. But you’d have

thought Fiat was safe using football and humour as the common thread

linking its pan-European campaign to launch the Seicento.



Not in the UK - where a nannyish Broadcast Advertising Clearance Centre

has shown the commercial the red card, saying it could be seen as

condoning reckless driving. Leo Burnett is working on an alternative

film for use in the UK, which shows the cars simply limbering up for a

game.



Nonsense! It’s one thing for the BACC to curb the excesses of auto

manufacturers who know that, with little to choose between models,

advertising may make the difference. It’s another to insult the

intelligence of consumers by assuming they can’t grasp a straightforward

advertising message.



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