EDITORIAL: Bad publicity for Levi’s ... no such thing

It’s a question that must exercise all creative minds at one time or another: what possesses people to pick up the phone and complain to the ITC about an ad? Have they nothing better to do? Yet over 200 viewers did just that about the new Levi’s film depicting the demise of Kevin the Hamster. Clearly, there is a lesson for every agency here: don’t mess with the public’s love affair with small furry animals or bad things happen to you. Like having stories about your advertising in every national newspaper in the country.

It’s a question that must exercise all creative minds at one time

or another: what possesses people to pick up the phone and complain to

the ITC about an ad? Have they nothing better to do? Yet over 200

viewers did just that about the new Levi’s film depicting the demise of

Kevin the Hamster. Clearly, there is a lesson for every agency here:

don’t mess with the public’s love affair with small furry animals or bad

things happen to you. Like having stories about your advertising in

every national newspaper in the country.



Very bad things indeed.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).