EDITORIAL: Barclays shock with swish new ads

What has happened to Barclays? The bank that for so long epitomised the Captain Mainwaring approach to customer service has not only appointed Matt Barrett, known as ’Canada’s sexiest banker’, as its chief executive but has hired a trio of big-name movie stars and a top director to promote its new advertising message that big is beautiful. It’s like being mugged by your granny.

What has happened to Barclays? The bank that for so long epitomised

the Captain Mainwaring approach to customer service has not only

appointed Matt Barrett, known as ’Canada’s sexiest banker’, as its chief

executive but has hired a trio of big-name movie stars and a top

director to promote its new advertising message that big is beautiful.

It’s like being mugged by your granny.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).