Editorial - Bayer and AA wins suggest PHD recovery

There are few brands in the media market that demand as much affection and respect as PHD. But like so many entrepreneurial agencies facing succession management issues, PHD seemed to have lost some of its sparkle last year.

So it is good to see it begin 2005 with a strong sign of recovery, winning the AA and Bayer Roche media planning and buying accounts, worth a combined £40 million. This looks like an early return to form.

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