EDITORIAL: Blair’s victory did not hang on Saatchis

Much fuss is made about political advertising even though it rarely changes most voters’ views.

Much fuss is made about political advertising even though it rarely

changes most voters’ views.



So it’s unlikely that history’s course would have been altered if, as

Philip Gould, Labour’s communication guru, claims in his new book,

Saatchi & Saatchi was called in to shore up the party’s ad campaign

because of a wobbly relationship with BMP. Such was the mood for change

that not even an agency run by the PG Tips chimps could have stopped the

Blair bandwagon.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).