EDITORIAL: Bolton's common sense is right for JWT

Simon Bolton, the newly installed chief executive of J. Walter

Thompson in London, approaches his new job with a combination of

idealism and pragmatism.

'JWT isn't a hotshop and never will be,' he rightly says. But it has a

culture that clients value and an underexploited creative capacity.

Bolton builds on solid foundations.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).