EDITORIAL: Bringing minority ads out of the Closet

Agencies have never been entirely comfortable about advertising

that features or is targeted at gays or blacks. The knowledge that both

the gay and ethnic markets have huge potential is tempered by the fear

about running advertising that is either patronising or causes offence.

If the Commercial Closet, an interactive museum containing hundreds of

gay-themed ads, can change this, it will have done a great service.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).