Editorial: BTAA's tribute to Webster is most welcome

With media fragmenting at warp speed, it's easy to see the 30-second TV spot as a busted flush. Well crafted and cleverly targeted, it still has the power to grab attention and live in the memory in a way that much faddish new-media will never be able to match. And there was no greater exponent of it than John Webster. With his death in January, the industry lost a true creative titan, and it is entirely appropriate that the BTAA should be renaming its awards category for the best 30-second TV commercial in his memory.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).