EDITORIAL: Burnett's bear battles to a BTAA victory

When you've tasted one tin of salmon, you've tasted them all. So

congratulations to Leo Burnett for netting John West the top prize at

this year's British Television Advertising Awards. Wonderful to see a

very funny and original creative idea featuring a kung fu fighting bear

give what has always been a commodity market a kick.

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1 Why creative people have lost their way

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).