EDITORIAL: Campbell will give McCann no excuse

With apologies to our resident advertising sage, Jeremy Bullmore, who abhors such adspeak, it appears that Rupert Howell, the new boss at McCann-Erickson, has got his ducks in a row. Robert Campbell's appointment is an inspired hiring that will not only give the London agency some much-needed profile but make it harder to hide behind its conservative client list as an excuse for not doing good work. McCann is rightly renowned for the effectiveness of its systems and the strength of its account handling. If Campbell can get the creatives involved at a much earlier stage, perhaps the agency can start attracting the kind of entrepreneurial local client that has always proved so elusive.


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