Politics and advertising have a great deal in common. Both have their quota of avid self-promoters, both have a fondness for knocking copy to discredit the competition and both have a love of endless surveys and focus groups. But should Alastair Campbell have the power to intervene in the running of Whitehall ad campaigns, as the Government has finally admitted (Campaign, 26 July)? However unlikely, the very thought makes many people uncomfortable.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).