Editorial: Clients could learn from P&G's example

At a time when too many clients demand the earth from their agencies while paying a pittance for it, Procter & Gamble (see Feature, page 24) stands apart, commanding adland's respect because it has taken huge steps to earn it. Arrogance has given way to relative humility, a willingness to learn from its roster shops and an open and receptive culture. There must be a lesson in there somewhere.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).