Editorial: Clients could learn from P&G's example

At a time when too many clients demand the earth from their agencies while paying a pittance for it, Procter & Gamble (see Feature, page 24) stands apart, commanding adland's respect because it has taken huge steps to earn it. Arrogance has given way to relative humility, a willingness to learn from its roster shops and an open and receptive culture. There must be a lesson in there somewhere.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).