EDITORIAL: Complaints about Wrigley's ad are ironic

Time was when Wrigley's chewing gum was responsible for some of the blandest advertising on the box. Now its latest film through Abbott Mead Vickers BBDO featuring a man regurgitating a dog has prompted a record number of complaints to the Independent Television Commission. Ironic that a claimed aid to digestion should be having entirely the opposite effect.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).