Editorial: Too many cooks at Meat and Livestock

The Meat and Livestock Commission certainly enjoys the notion of a roster of agencies. In 2003, the company spent in the region of £100,000 above the line, according to Nielsen Media Research, yet it felt the need to appoint no fewer than five creative agencies to its business (DDB London, TBWA\London, Leo Burnett, Publicis and Fallon). Incredibly, it has decided to mirror the appointments for its media roster and has called a pitch with the intention of hiring at least three agencies. There is a stench of bureaucracy in the air.

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1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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