Editorial: Cutting back clutter benefits everyone

The outdoor industry should be fully supportive of the Government in its efforts to put a stop to illegal roadside advertising. With ads now appearing on everything from petrol-pump nozzles to toilet basins, consumers are being bombarded with irrelevant, unwanted messages as never before.

As a result, outdoor companies are aiming for more accurately targeted advertising using fewer sites. A scruffy billboard in a field by a motorway does no-one any favours.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).