Editorial: Digital deficit gives ad agencies a chance

Last week, Dare hired a new managing director. Not such a big deal on the face of it, but in the context of the talent shortage in digital marketing, it is a coup. As the medium continues to grow (online is worth £1.4 billion, according to the latest Internet Advertising Bureau figures), the only factor likely to restrict it is the specialists' inability to find the staff to service new accounts. This provides a chance for any traditional agencies looking to get a foothold in digital. They might not have the technical expertise, but what they do have is the people and the infrastructure.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).