Editorial: Digital really should begin at home(page)

Does reality bear out the claims of all big UK agencies that digital is at the heart of what they do?

Not quite. As the feature on page 18 shows, adland's digerati isn't quite what you'd expect. While Rainey Kelly Campbell Roalfe/Y&R gets a surprisingly high rating for a well-designed website and up-to-date blog, Fallon has no UK blog or Twitter account. And who gets the website wooden spoon? None other than Mother. Time for less talking and more walking.