Editorial: Don't scrimp on quality, even in recession

The recession is breeding a virulent form of paranoia. The BBC has shelved Fallon's latest spot for BBC Radio 1 because licence-fee payers might think it looks too expensive.

No matter that the spot had no huge production budget and was in line with other BBC campaigns of a similar scale. Audiences expect high production values from BBC programming. Will they expect anything less from its advertising?

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).