The scrapping of tedious party political broadcasts in favour of
snappy 30-second commercials by the main political parties is an overdue
recognition of commercial reality. But it raises some awkward
One is whether such commercials will be the Trojan Horse that opens up
the BBC to advertisers. The other is whether politicians who insist on
behaving like other advertisers should, like them, be made to
substantiate their claims. Pity the poor advertising watchdog that has
to chew such a contentious bone.