EDITORIAL: End of PPBs raises awkward issues

The scrapping of tedious party political broadcasts in favour of snappy 30-second commercials by the main political parties is an overdue recognition of commercial reality. But it raises some awkward issues.

The scrapping of tedious party political broadcasts in favour of

snappy 30-second commercials by the main political parties is an overdue

recognition of commercial reality. But it raises some awkward

issues.



One is whether such commercials will be the Trojan Horse that opens up

the BBC to advertisers. The other is whether politicians who insist on

behaving like other advertisers should, like them, be made to

substantiate their claims. Pity the poor advertising watchdog that has

to chew such a contentious bone.



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