Last year's record online spend by advertisers, up 19 per cent to £196.7 million, suggests the grown-ups have taken over the playroom. When the dotcom boom went bust, major advertisers were understandably nervous about online. Their agencies' lack of new-media expertise didn't help. Now that apprehension seems to have been overcome, with online showing its steepest rise since the middle of 2000. It looks as if online might be coming close to completing its rite of passage.
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What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).