Editorial: GM and Unilever the only pitch winners

General Motors is reviewing its £400 million pan-European media business.

Again. Meanwhile, Unilever is in the final stages of its own £1.2 billion European media review. Both have made it clear the pitches are to reduce costs. Whoever triumphs, the advertisers will be the only winners. But with the chosen media agencies almost certainly forced to compromise service to meet cost savings, any gains will surely be short-sighted ones.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).