The story goes that Ed Meyer, Grey’s autocratic worldwide boss,
once told a senior manager that he was doubtful the board would buy his
’But, Ed,’ his underling sighed, ’you ARE the board!’
Meyer (feature, page 24) is dictatorial, pragmatic, spectacularly
wealthy and is the embodiment of the network’s collective personality.
Indeed, many believe his pervasive influence makes Grey the world’s most
appositely named agency group.
This will bother Meyer not one jot. More than one agency leviathan has
tried to appear svelte and sexy only to end up looking pathetic. Meyer
knows what his clients want and how to provide it. Networks fearing the
relentless march of management consultants into their domain should take