Congratulations to John Hegarty for earning a place in The One Club's Creative Hall of Fame. He joins David Abbott and David Ogilvy on the three-strong list of Brits to have won the honour. Having founded a network which has converted creative integrity into business success, the accolade is well-earned and uncontroversial. What is incredible, however, is that one of his fellow nominees, Diane Roths-child of Della Femina Rothschild Jeary & Partners, is the first woman to earn the award. It demonstrates the distance women have to travel to achieve creative greatness.
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What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).