In what is rapidly becoming a re-run of the Havas tug-of-war, Aegis' directors are urging shareholders to reject Bollore's efforts to win boardroom representation. This leaves the Breton Buccaneer, who owns 27.5 per cent of Aegis, in a predicament - if he gains control, he risks having to confront a hostile board and destabilising the company. If he fails, he may find it hard to offload his shares. Bollore jokes he has bought the flowers and is ready for a long courtship. After his seduction of Havas' stakeholders, only a brave punter would bet against him doing it again.
Vincent Bollore will need all his charm and negotiating skills in the imminent battle that will determine the future of Aegis.