Who needs those po-faced Swedes throwing spanners in advertising’s
evil works, when the industry has friends like Hitachi?
The Japanese electronics wizards will be about as welcome in the agency
village as a Scandinavian culture minister after unveiling their latest
gadget - a video recorder that automatically zaps through the ads when
replaying TV programmes.
Just what you need, Hitachi helpfully explains, when the commercial
break appears and you’ve lost the remote down the back of the sofa.
With so many consumers believing commercials are often better than the
programmes, the Advertising Association is right not to get into a
lather about it all.
Now if only Hitachi could come up with a mark-II version that skips past
anything containing Vanessa Feltz, Anthea Turner, Noel Edmonds, Dale
Winton and Matthew Kelly, it would do us all a favour.