Editorial: HTW has set bar high for M&G's creative

How many of us have deliberately missed our train so we could read one of those beautifully crafted long-copy cross-track posters from M&G Investments?

Not only have they broken the mould of financial advertising, but they have also reassured us that great copywriting remains alive and kicking.

In reviewing its account, held by Harrison Troughton Wunderman, M&G needs to keep this in mind.

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1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).