Editorial: IPG isn't necessarily rewarding failure

By doling out £23 million in bonus payments to some of its senior executives while remaining in the red, Interpublic turns itself into a soft target for the investment community. Nevertheless, it's important to avoid a kneejerk reaction and condemn the decision as an example of "rewards for failure". And certainly there should be no ill-informed attack on the group until it reveals the identities of the recipients, as it is formally bound to do in advance of its annual meeting next month.

It would be one thing to lavish extra rewards on the most senior Interpublic officers while the group is still not in profit and the official investigation into an accounting scandal remains ongoing. It would be quite another if the bonuses were used to motivate top managers in Interpublic operating companies that are performing well.

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