The tabloid boo boys had a field day when word got around that
Saatchi & Saatchi had agreed to promote Germany instead of England as
host of the 2006 World Cup.
The Sun lined up soccer’s old warhorses, Tom Finney and Dennis Law,
alongside the ministerial master of gaffs, Tony Banks, to take shots at
the ’British ad giant’ whose clients apparently include British Airways.
(Sorry lads, that’s the other lot.)
Charlotte Street claimed a professional foul. Far from aiding Jurgen
Foreigner, Adam Crozier, the agency’s joint chief executive, was already
working for an English victory, it declared.
What better way to nail all those stories down the years that Saatchis
would deal with the Devil himself if the fee was right. Not that we ever
believed such ugly gossip!