EDITORIAL: It’s the Sun wot mixed up its Saatchis

The tabloid boo boys had a field day when word got around that Saatchi & Saatchi had agreed to promote Germany instead of England as host of the 2006 World Cup.

The tabloid boo boys had a field day when word got around that

Saatchi & Saatchi had agreed to promote Germany instead of England as

host of the 2006 World Cup.



The Sun lined up soccer’s old warhorses, Tom Finney and Dennis Law,

alongside the ministerial master of gaffs, Tony Banks, to take shots at

the ’British ad giant’ whose clients apparently include British Airways.

(Sorry lads, that’s the other lot.)



Charlotte Street claimed a professional foul. Far from aiding Jurgen

Foreigner, Adam Crozier, the agency’s joint chief executive, was already

working for an English victory, it declared.



What better way to nail all those stories down the years that Saatchis

would deal with the Devil himself if the fee was right. Not that we ever

believed such ugly gossip!



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