EDITORIAL: It’s time for Somerfield to take stock

Having gone through more senior management changes than the range of ready meals in its chiller cabinets, a problem-plagued acquisition and a serious identity crisis, Somerfield is making its fourth agency appointment within a year.

Having gone through more senior management changes than the range

of ready meals in its chiller cabinets, a problem-plagued acquisition

and a serious identity crisis, Somerfield is making its fourth agency

appointment within a year.



Will that agency be brave enough to suggest to the retailer that

advertising is the least of its problems?



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).