You can't fault the IPA's timing. Its decision to refer TV Eye to the Office of Fair Trading comes just a week after the deadline for submissions to the Competition Commission on the ITV merger. Given the margins that the agencies work to, it is understandable that they want to resist the additional cost of bank guarantees. Equally, it's not unreasonable that the broadcasters want protection from agencies going bust. But you can't miss the irony that the announcement came in the same week that the creditors of ITV Digital, which went bust last year, found they'd get 2p for every pound they are owed.
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign eventsBecome a member
Digital Business Development Consultant - Design & Brand Comms Agency £50,000 + attractive bens package. Ann Sharman Recruitment, London (Central), London (Greater)
Senior Data Planner – Stunning W1 Agency to £45k + great benefits Fill Recruitment, London (Central), London (Greater)
Senior Planner £55-60k + bens Direct Recruitment, London (Central), London (Greater)
What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).