EDITORIAL: ITV Digital places TV Eye in perspective

You can't fault the IPA's timing. Its decision to refer TV Eye to the Office of Fair Trading comes just a week after the deadline for submissions to the Competition Commission on the ITV merger. Given the margins that the agencies work to, it is understandable that they want to resist the additional cost of bank guarantees. Equally, it's not unreasonable that the broadcasters want protection from agencies going bust. But you can't miss the irony that the announcement came in the same week that the creditors of ITV Digital, which went bust last year, found they'd get 2p for every pound they are owed.

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