Editorial: JWT draws on past to build for its future

So J. Walter Thompson is delving into its past to resurrect its slogan of 40 years ago - "J. Walter Thompson did that" - to revive the network's feelgood factor. Like a lot of corporate advertising, the net result may be akin to peeing down your trousers. Nobody knows you're doing it, but it gives you a nice, warm feeling.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).