Great creativity and J. Walter Thompson haven't always been synonymous, so it's good to see the agency nailing its creative colours to the mast by getting Tom Carty on board. The first work from the man who helped create the Guinness "surfer" ad will be eagerly awaited.
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What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).