Editorial: Keep an eye out for the next Juan Cabral

Bienvenido Santo, the Argentinian creative hotshop that is opening a London outpost.

It's always good to see a fresh arrival on the UK scene, particularly one from a market where the amount of pent-up creative talent is reckoned to be huge.

Latin American advertising has a real energy about it. The problem for agencies is the lack of global advertisers in the region and the vagaries of local economies. It will be fascinating to see if Santo can shine without such shackles.

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