EDITORIAL: Kinsale Festival given a reality check

Kinsale has always been one of those charming anomalies on the international creative awards calendar. For a few days each year adland descends on a picturesque Irish fishing village, gets horribly drunk, watches a clutch of familiar ads, dishes out some prizes and heads home. All thoroughly enjoyable but of questionable relevance to an awards-saturated industry.

Now Kinsale's organisers plan to provide some added value by introducing targeted workshops. It's a step in the right direction. But agency finance directors signing the expenses forms may take some convincing.

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