Now Kinsale's organisers plan to provide some added value by introducing targeted workshops. It's a step in the right direction. But agency finance directors signing the expenses forms may take some convincing.
Kinsale has always been one of those charming anomalies on the international creative awards calendar. For a few days each year adland descends on a picturesque Irish fishing village, gets horribly drunk, watches a clutch of familiar ads, dishes out some prizes and heads home. All thoroughly enjoyable but of questionable relevance to an awards-saturated industry.