Sad to hear the veteran creatives Ken Hoggins and Chris O'Shea are quitting the agency they helped found. A legacy of fine work, from their classic 80s press ad for Stella Artois at Lowe Howard-Spink ("'My shout', he whispered") to their elegant TV spots for Waitrose at Banks Hoggins O'Shea/FCB, is a testament to their class. May they not be lost to the business quite yet.
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What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).