Editorial: Loncraine return is a boon to advertising

None of the above is to suggest TV advertising is in its death throes.

A well-scripted and produced TV spot still has huge persuasive power even in these days of fragmenting media. So it is good to hear Richard Loncraine, who directed some of the most iconic spots of the past two decades, is returning to advertising work. Nothing sustains adland's feelgood factor like a strong TV output.