EDITORIAL: Making an effort to recruit disabled

The fact that the number of disabled people working for Britain’s top 30 agencies can be counted on one hand with fingers to spare is as unsurprising as it is depressing.

The fact that the number of disabled people working for Britain’s

top 30 agencies can be counted on one hand with fingers to spare is as

unsurprising as it is depressing.



It’s not that the ad industry is bedevilled with institutionalised

prejudice.



It’s more to do with a Catch-22 situation. Agencies don’t hire disabled

people because they never get job applications from them. Disabled

people, seeing how few of their number work in advertising, don’t bother

applying.



Campaign will be examining this issue in more detail in the near

future.



Meanwhile, the Leonard Cheshire Foundation, which is spearheading

efforts to redress the balance, could help to break the vicious circle

by assuring those it helps that sending a CV into an agency isn’t a

waste of time.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).