Editorial: Mars strikes a blow against obesity hype

Mars' announcement that it is to drop all marketing activity targeted at under-12s sees it join the likes of Kraft and Coca-Cola in presenting itself as a responsible marketer. Let's hope such activity succeeds in cutting through the current hysteria over obesity and is noted by the European regulators as they weigh up the possibility of a total ad ban.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).