Mars' announcement that it is to drop all marketing activity targeted at under-12s sees it join the likes of Kraft and Coca-Cola in presenting itself as a responsible marketer. Let's hope such activity succeeds in cutting through the current hysteria over obesity and is noted by the European regulators as they weigh up the possibility of a total ad ban.
[DAYS_LEFT] Days left
of your free trialSubscribe now
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events
Head of Communications £65000 per annum + benefits Brand Recruitment, Royston, Hertfordshire / Newmarket, Suffolk / Cambridgeshire, Cambridge
Business Director £75000 - £85000 per annum The Great & The Good, London
Planning Director / Senior Planner £90,000 - £100,000 per annum plus benefits The Great & The Good, Incredible offices in Zone 1
Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).