EDITORIAL: McDonald’s fiasco clouds ad success

The curse of Campaign usually allows a few weeks’ grace before striking down one of our annual award winners. Not so in the case of McDonald’s, which didn’t even have the luxury of basking in its advertiser of the year accolade before falling victim to the Big Mac two-for-one fiasco. Somebody up there has a twisted sense of humour.

The curse of Campaign usually allows a few weeks’ grace before

striking down one of our annual award winners. Not so in the case of

McDonald’s, which didn’t even have the luxury of basking in its

advertiser of the year accolade before falling victim to the Big Mac

two-for-one fiasco. Somebody up there has a twisted sense of humour.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).