EDITORIAL: Mediaedge:cia monster beats McAnena

So farewell Fiona McAnena, the chief executive of Mediaedge:cia and former Cambridge rowing blue, who has sculled off into the sunset. As the first chief executive of the merged WPP and Tempus operation, her job was never going to be easy. But the subsequent fallout has justified claims that this creation is nothing short of Frankenstein's monster. McAnena's appointment was the latest in a sweep of non-media people to the helm of CIA, so it was interesting to see the agency management go back to basics and pick Rob Norman to try to put this troubled agency back on an even keel.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).