Editorial: Mother rues Orange's French connection

Politics and patriotism ensured the pitch for Orange's £200 million international account would reach a predictable conclusion.

Not so much about the final destination of the business but that it would be a France-based network that would win the brief to build the France Telecom-owned brand. But while the Champagne corks will have been popping at Publicis Groupe and Havas, the disappointment at Mother is profound. Despite having a loyal Orange UK client, the agency must deal with the consequences of losing its biggest account. That it could have done nothing to prevent it happening will be no consolation.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).