EDITORIAL: NMA chief has a Herculean task ahead

You might as well try getting lions to lie down with lambs as to rally Britain's national newspaper publishers under a single organisation to market their ad space.

A market which has grown fiercely competitive and cut-throat is likely to belie attempts to come together. The task for the yet-to-be-named chief executive of the Newspaper Marketing Agency is Herculean.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).