Editorial: A novel way to align agencies and clients

Agencies yearn to become their clients' business partners.

Perhaps the deal signed between BBDO and its new global client, HP, indicates how this might be done. The agreement is billed as a "strategic marketing partnership" under which client and agency will work together to enable other clients of BBDO or its Omnicom parent to take advantage of HP's technological expertise. If it works, everybody's a winner.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).