EDITORIAL: P&G TV spot shows it can be the dog's

Getting Procter & Gamble to throw away its advertising rulebook has always been considered about as easy as keeping George Best away from a wine bottle. Now the world's biggest advertiser has been persuaded by Grey London to run a commercial for Flash Anti-Bacterial Wipes showing the family pooch licking its genitals. P&G's creative work may still have a way to go before it can truly be called the dog's bollocks. But this modest campaign by Grey London isn't a bad start.

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1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).