Mike Phillipson, the former Time Computers marketing director, reckons his Leeds-based start-up can break the mould by offering London quality from out-of-town. Let's hope he's got deep pockets.
Of course, one way of readjusting your work-life balance is to sell up in Barnes and head north. But there's a price to be paid. Northern agencies find it difficult either to attract good staff from London or stop their best talent gravitating to the capital. What's more, they're willing to take on small-scale assignments London shops would neither wish to do nor could make money on.