Editorial: Are the public any better than the pros?

A small company making a name for itself by getting the public to compete for the chance to create its advertising is one thing.

It's quite another when a heavyweight such as Unilever does it with Peperami, which it has removed from Lowe London. PR stunt or no PR stunt, it's a disrespectful way to treat an agency that has delivered 15 years of great work.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).