No punter has ever been persuaded to do anything by a TV
In fact more than half of them will zap channels rather than let those
wily marketers into their living rooms.
Advertising has no effect on them. To admit otherwise would be to make
them appear gullible and easily led. So perhaps nobody should be
surprised or alarmed at the findings of Campaign’s 30th Anniversary
poll. It’s a brave punter who will admit to a pollster that advertising