EDITORIAL: Public immune to advertising barrage

No punter has ever been persuaded to do anything by a TV commercial.

No punter has ever been persuaded to do anything by a TV

commercial.



In fact more than half of them will zap channels rather than let those

wily marketers into their living rooms.



Advertising has no effect on them. To admit otherwise would be to make

them appear gullible and easily led. So perhaps nobody should be

surprised or alarmed at the findings of Campaign’s 30th Anniversary

poll. It’s a brave punter who will admit to a pollster that advertising

actually works.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).