Editorial: Rainey and Kelly timed it right to leave

In a business that has seen more than enough forced agency mergers, the 1999 union of Rainey Kelly Campbell Roalfe with Young & Rubicam stands out as a notable success.

Few would agree Rainey Kelly Campbell Roalfe/Y&R has proved to be less than the sum of its parts. Now, with MT Rainey and Jim Kelly having reaped the rewards of their labour and with an emerging management team to keep the momentum going, their decision to move on is wise.

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